Woodstock Ventures forms and announces festival plan
Labels: Woodstock Ventures, Michael Lang, Artie KornfeldFour organizers—Michael Lang, Artie Kornfeld, John P. Roberts, and Joel Rosenman—formed Woodstock Ventures and began planning a large outdoor music event in upstate New York. The festival was promoted as an “Aquarian Exposition: 3 Days of Peace & Music,” tying it to the era’s youth counterculture and antiwar mood.