Cinema Novo label begins circulating in Brazil
Labels: Cinema Novo, Brazilian filmmakersAround 1959–1960, young Brazilian filmmakers and critics began using the label Cinema Novo (“New Cinema”) for a new approach that rejected studio-style entertainment films. The movement aimed to show Brazil’s social realities—poverty, inequality, and regional conflict—using lower budgets, location shooting, and more personal styles. This naming moment helps mark the start of Cinema Novo as a recognized cultural project.