Amazon completed its acquisition of UK-based LoveFilm, a major DVD-by-mail and streaming service. The deal provided infrastructure and subscribers that Amazon later leveraged as it rebranded and expanded its Prime-branded streaming offering across Europe.
Amazon launched Prime Instant Video in the UK, combining Amazon Prime benefits with LOVEFiLM Instant streaming. This marked a major early international step in bundling video with Prime membership outside the U.S.
Amazon expanded its Prime-bundled streaming model to Germany by merging Prime benefits with LoveFilm Instant-style streaming access, creating Prime Instant Video for German customers.
Amazon launched Prime in Austria, bundling shipping perks with Prime Instant Video access—an expansion of the Prime-plus-streaming package into another German-speaking market.
Amazon brought Prime Instant Video to Japan, extending its subscription streaming offering to a major Asian market and setting the stage for later broader Prime Video expansion across the region.
Amazon launched Prime Video in India as part of the Prime membership proposition, offering a mix of Hollywood content, Indian films, and Amazon Original Series—an important step in expanding to a high-growth streaming market.
Amazon made Prime Video available in more than 200 countries and territories (with notable exclusions), dramatically increasing its international footprint and accelerating global competition in the streaming era.
As part of Amazon’s December 2016 international expansion, Prime members in France gained access to Prime Video at no additional cost, formalizing Prime Video’s bundled availability in a major Western European market.
Amazon’s December 2016 rollout included Italy among the countries where Prime Video was bundled with Prime membership, expanding its paid streaming base in Southern Europe.
Spain was one of the markets where Amazon bundled Prime Video with Prime membership during the December 2016 expansion, strengthening its presence in the Iberian streaming market.
Belgium was included among the countries where Prime members could watch Prime Video at no additional cost during Amazon’s December 2016 expansion, broadening Prime Video’s bundled availability in continental Europe.
Amazon launched Prime Video in Canada as part of the December 2016 global expansion, making it available at no extra cost for Canadian Prime subscribers.
Following the December 2016 worldwide expansion, Prime Video became available to Mexican customers as a standalone streaming subscription offer, extending Amazon’s reach in Latin America.
Amazon Prime Video international rollouts (2011–2019)
