Netflix global expansion (2010–2016)

1. Netflix streaming launches in Canada

   Sep 22, 2010Labels: Netflix, Canada

   Netflix begins its first major international expansion by launching streaming service in Canada, marking the start of a multi-year push beyond the U.S. market.

   • BNN Bloomberg
   • Wikipedia

2. Latin America rollout starts in Brazil

   Sep 5, 2011Labels: Netflix, Brazil

   Netflix starts its Latin America and Caribbean expansion with an initial launch in Brazil, the first step in a staged rollout across the region.

   • TechCrunch
   • Digital Media Wire

3. Netflix launches in Mexico

   Sep 12, 2011Labels: Netflix, Mexico

   Netflix’s Latin American expansion reaches Mexico as the company completes a broader regional rollout across Mexico, Central America, and parts of the Caribbean.

   • TechCrunch
   • PRODU

4. Netflix launches in the UK and Ireland

   Jan 9, 2012Labels: Netflix, United Kingdom

   Netflix expands into Western Europe with a streaming-only launch in the United Kingdom and Ireland, entering a competitive market with established pay-TV and VOD rivals.

   • WIRED
   • TIME

5. Nordic launch begins in Sweden

   Oct 15, 2012Labels: Netflix, Sweden

   Netflix starts its Nordic expansion with Sweden as the first of four Scandinavian launches, broadening its footprint across Northern Europe.

   • Engadget
   • Yahoo News

6. Netflix launches in Denmark

   Oct 16, 2012Labels: Netflix, Denmark

   Netflix expands further in the Nordics, launching in Denmark as part of a rapid country-by-country rollout.

   • Yahoo News
   • Engadget

7. Nordic rollout completes with Finland launch

   Oct 18, 2012Labels: Netflix, Finland

   Netflix completes its initial Nordic sweep by launching in Finland, following consecutive launches across Sweden, Denmark, and Norway.

   • Engadget
   • Yahoo News

8. Netflix launches in the Netherlands

   Sep 11, 2013Labels: Netflix, Netherlands

   Netflix expands to the Netherlands, continuing its European growth after earlier launches in the UK/Ireland and the Nordics.

   • Yahoo Entertainment
   • Yahoo Entertainment

9. Netflix launches in France

   Sep 15, 2014Labels: Netflix, France

   Netflix launches in France, a major European market, as part of a broader September 2014 expansion into multiple continental European countries.

   • Yahoo Entertainment
   • Le Monde

10. Netflix launches in Germany

    Sep 16, 2014Labels: Netflix, Germany

    Netflix debuts in Germany, deepening its presence in continental Europe and adding another large-language market to its service footprint.

    • DW
    • Home Media

11. Netflix launches in Belgium and Luxembourg

    Sep 19, 2014Labels: Netflix, Belgium

    Netflix expands into Belgium and Luxembourg, extending its September 2014 European rollout and widening access across the Benelux region.

    • Streaming Media
    • The Bulletin

12. Netflix launches in Australia and New Zealand

    Mar 24, 2015Labels: Netflix, Australia

    Netflix launches in Australia and New Zealand, a major step into the Asia-Pacific region and a precursor to broader Asia-focused expansion.

    • Phys org
    • TVA

13. Netflix launches in Japan

    Sep 2, 2015Labels: Netflix, Japan

    Netflix launches in Japan, its first major entry into Asia, signaling a strategic shift toward expanding beyond the Americas and Europe.

    • CNBC
    • CNBC

14. Netflix launches in Spain

    Oct 20, 2015Labels: Netflix, Spain

    Netflix expands into Spain as part of its move into Southern Europe, increasing coverage across major EU markets.

    • The Local
    • The Local

15. Netflix launches in Italy

    Oct 22, 2015Labels: Netflix, Italy

    Netflix launches in Italy, continuing its Southern Europe expansion and increasing its reach across large European-language markets.

    • ANSA
    • The Local

16. Netflix expands to 130 new countries

    Jan 6, 2016Labels: Netflix, Global expansion

    At CES 2016, Netflix goes live in 130 additional countries, making the service available in more than 190 countries and accelerating its shift toward near-global distribution.

    • Bloomberg
    • GeekWire